Everything from my favourite bar of chocolate to the number of fish fingers in a box is getting smaller.  Confidence seems to be reducing in some areas of the economy and we are all being asked to decrease our CO2 emissions by avoiding polluting forms of transport.   But of course, smaller doesn't have to be a problem. Household consumption is forecast to fall by 15.1% in 2020 but with consumption levels then improving over the next two years, growing by 7.5% in 2021 and 9.7% in 2022. Perhaps on a purely personal basis it is appropriate to think about appropriate consumption and size and scale BUT perhaps the economy needs the input of more 'small giants' ie businesses built for agility, responsiveness and more targeted consumption and services. So do not be disheartened - grab a king-size Snickers, a motorway sized bag of crisps and think positively. Be a small giant and show that size is all relative....