Meliá Hotels' fine by the European Commission serves as a reminder to balance competition compliance with maximising RevPAR. Hotel operators are generally encouraged to implement innovative pricing mechanisms that maximize room usage, however these should be freely available to all consumers.  

Meliá was fined for restricting active and passive sales through four major European  tour operators. This ups the ante of scrutiny within the travel industry, after the Competition and Markets Authority concluded its pricing practices investigation last year.

Online travel agents, tour operators and hotel companies should scrutinise their relationships to ensure they do not unfairly restrict hotel accommodation sales to European consumers.