Twitter is the latest tech giant to tweak its privacy policy to comply, in particular, with the California Consumer Privacy Act (CCPA) which comes into effect on New Year's Day 2020.

Standing still in this area isn't an option: laws, best practice and the way your business processes data all change over time.

That's why, like Twitter, it makes sense to review privacy policies regularly to make sure that they reflect current processing, as opposed to the processing that took place on 25 May 2018 (ie the date the GDPR started to apply).

Becky Gray, solicitor in the Commercial team, has recently written a series of articles on making privacy policies work. They include a number of handy tips most businesses can implement to make them much more engaging for customers: