Standing still in this area isn't an option: laws, best practice and the way your business processes data all change over time.
That's why, like Twitter, it makes sense to review privacy policies regularly to make sure that they reflect current processing, as opposed to the processing that took place on 25 May 2018 (ie the date the GDPR started to apply).
Becky Gray, solicitor in the Commercial team, has recently written a series of articles on making privacy policies work. They include a number of handy tips most businesses can implement to make them much more engaging for customers:
People have become desensitized to hearing companies say, “we value your privacy,” and are worn out from being asked to accept privacy policies that they rarely, if ever, even read. Many companies make these declarations without even showing people what actions they are taking to protect their privacy. And let's be honest, we have room for improvement too.